Are you struggling to grow your email list and generate sales despite having a sales funnel in place? Don’t worry you’re not alone. Sales funnels can be tricky to get right and even experienced business owners can make mistakes. In this blog post, we’ll cover 5 common mistakes you might be making and how to fix them.

1. Targeting the wrong audience.

You can have the best product or offer in the world but if you’re speaking to the wrong people, you won’t make any sales. Often times business owners think that they just need to get more eyes on their offer. When in reality, it’s not so much about getting in front of more people it’s about getting in front of the right people. Additionally it’s also important to understand your audience so you can create content and ads that will speak to them. The foundation to any marketing strategy is understanding your ICA. Without this piece nothing else matters.

2. Your messaging is confusing

This is another common mistake that can be the difference between having a sales page that converts and one that doesn’t. Your messaging should be clear and concise. It should articulate the value of your product or service. In the digital space, your messaging is your communication. Use simple language and don’t overcomplicate your message with industry jargon or overly flowery language.

3. You’re not providing enough value.

This is an easy mistake to make. Business owners are often concerned about giving away too much for free. Sales funnels are all about providing value to your audience. If you’re not giving them a reason to engage with you, they won’t. Make sure you’re providing value at every stage of the funnel whether it’s through educational content, freebies or exclusive discounts. Giving them something that they deem useful will go along way.

4. Your funnel is too complicated.

Confused customers don’t buy. Keep it simple and easy to navigate. If your audience gets lost or confused they’re more likely to unsubscribe, unfollow and move on to the next. Simple strategies are effective and much easier to manage the back end. Making them a win-win. Use a proven straightforward strategy and structure that guides your prospects from awareness to decision.

5. You’re not testing and optimizing

Funnels are great for creating passive income however, if you set it and forget, you’re missing out on a huge opportunity. You should regularly test different elements of your funnel, such as messaging, offers, emails, and landing pages. Doing so means that you’re also paying attention to your analytics. Use data to inform your decisions and make changes based on what’s working and what’s not.

When done correctly sales funnels are a powerful tool and must have if you want to generate passive income or scale your business. Avoid these common mistakes and focus on providing value to your audience. Don’t forget to test and optimize your funnel to get maximum results. If your sales funnel is not converting sign up for a free 15 min funnel audit. I’ll take peek under the hood to see what’s going and give actionable steps you can take to improve your results.