Six Signs You’re Ready to Start Selling Online Courses

You’re totally smitten with the idea of creating an online course that leverages your time and allows you to take on fewer clients while still being able to afford a grande mango dragon fruit refresher BUT you’ve got your doubts. It all seems a little too good to be true, am I right? Well, I got you! I completely understand that you want to know that you’re ready before you take the leap. I’m going to share with you a few signs that you’re ready to make the move.

Before I jump into it, I want to clarify that you don’t have to be a consultant, coach or service provider to start selling online courses. Plenty of entrepreneurs sometimes referred to as infopreneurs choose to create an online course business where they do not offer services and have never offered services. What I’m about to share with you today is for the service-based entrepreneur who is interested in scaling (ability to handle more sales) their business with an online course.

One more disclaimer, there are many ways you can scale your service-based business. Online courses and info products are not the only way BUT they are the easiest way.  

Without further ado, let’s jump into some signs you’re ready to say goodbye to the client hamster wheel and hello to payment notifications while you do anything other than sit in front of your computer.


You’re tired of feeling/sounding like a broken record.

It might not feel great but this is a strong indicator that you have a repeatable process. Which brings us to our next sign…

You have a repeatable step by step process.

If you have a step by step system that you take every client through then its time to turn those steps into lessons. Even if you’re hesitant to fully shift into offering an online course you can start documenting those steps for your future lessons while also creating a resource for your clients to use.

You have knowledge and experience in a specific area that people want to learn more about.

Chances are if you’re delivering a service there’s some aspect of the service you deliver that other people want to learn about. Or maybe people are interested in how you got started doing whatever it is that you do. Friends ask me all the time about being a freelancer and becoming a VA and I could totally teach a course on those topics even though the service I deliver is totally different.

You’ve got more (client) work than time in the day. 

This isn’t the same thing as feeling burnt out on 1:1 client work but a lot of times when you hit capacity you also start to burn out. So instead of burning out or taking fewer clients, you can package up your service into a course. Side note this is a good indicator that you have an audience that’s ready to buy which is a great place to be in when offering a course.

You are excited by the idea of being able to reach and impact more people.

Passion, drive, and motivation will take you far when tackling a project like this. Creating an online course is an undertaking. I’d say committing to the process is perhaps one of the most important key to being ready.

You have the resources to invest in getting this completed and launched.

By resources, I don’t just mean money. Money is important but you’ll also need to have the time to get your expertise out and on to paper. There’s really no getting around that. After all, you are the subject matter expert. If you’re wondering how long it takes to create an online course I’ve figured it out.

These signs aren’t hard and fast rules and there are so many ways you can bring online courses into your business. But these are just a few common signs that its time to kick the self-doubt to the curb and start working on leveraging your expertise. Only you will know when you’re ready to bring an online course into your business. If you’re still feeling a little unsure or curious about what an online course for your business could look like I’d love to help you figure it out. You can check my calendar to see if I have any “coffee dates” available.

For those of you who already launched a course how did you know you were ready?

Have you taken the Platform MatchMaker Quiz yet?

Take the quiz to get paired up with the perfect platform for your online course, membership site or training portal.

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